How can you protect your food recipe from pirates and copycats? Do you need a patent? What kind of patent? What about a Trademark? What is Trade Secret or Trade Dress?
James Klobucar, Esq., Intellectual Property Attorney at Gearhart Law, will answer your questions when he gives a presentation at the
Foodpreneur ® Recipe for Success Boot Camp.
USE COUPON CODE Foodfeb2015 for $25.00 off enrollment.
Information about the Foodpreneur program and enrollment on line can be found at www.foodpreneur.com; for additional information send an email to email@example.com. Call 908 685 2035 to ask for Esther or 908 797 9847 to ask for Janis for questions and enrollment.
Foodpreneur Bootcamp-Recipe for Success!
Monday, February 23, 2015 from 9:00 AM - 5:00 PM
Affinity Federal Credit Union - Hillsborough Branch
315 U.S. 206
Hillsborough Township, NJ 08844
What's in the Recipe for Success?
The Foodpreneur ® Recipe for Success Boot Camp is an intensive series tailored to new food entrepreneurs who have a great specialty food idea but are unsure of the next steps. The program covers the key ingredients needed to be a successful Foodpreneur. Participants will have an overview of the many facets involved with creating and launching a food or beverage product.
The Boot Camp is taught by food business experts with hands on industry knowledge of specialty foods products. Participants learn experientially through classroom interaction and are provided with tools, resources and information to both learn the food business and develop plans to create sales, manage growth, and create or refine a product. The knowledge gained in the Foodpreneur Boot Camp will increase chances of success in establishing a Specialty Foods Business. Established food businesses can improve their skills in key areas such as food marketing and sales. Participants will be introduced to the Foodpreneur business model strategy of MVP- Minimum Viable Product, designed to clarify their vision and help participants identify and understand what their product is; and how the product should be produced, marketed, and sold. Upon completion of the Boot Camp, participants can head to the checkout line with a personal "Recipe for Success" - a Foodpreneur basic business plan outline.
Our seminar reviews key phases that need to be addressed as you launch your food based product. A "taste" of what we will cover over the course of your Foodpreneur Boot Camp;
Before You Get into the Kitchen:
- Initial Capital &Time /Company Formation/ Insurance/Legal & Trademark/Feasibility of product concept, who is your consumer and what problem do you solve?
Getting Your Idea Out of the Kitchen:
- Recipe Development to Commercial Formulation / Certifications /Viability of Product & pricing /Commercial Kitchen and other manufacturing processes/ Branding, design & packaging/ Forecasting & Accounting/ Raising Dough- finding sources of funding
Getting Your Product on the Shelf:
- Production/Understanding distribution channels- from specialty stores to supermarkets/How do you get it there? What do distributors and brokers do?/Developing a Sales Pipeline/Pitching the buyer
Getting Your Product onto the Consumer's Plate & into their Hands:
- What does it mean to develop a "Go to Market Strategy"?/Trade Promotions/Social Media/Advertising
All Foodpreneur "Recipe for Success" Boot Camp Students will receive the following:
- All PowerPoint presentations, worksheets & course materials
- Updates and discounts on upcoming educational materials and instructional opportunities
Our Team of Foodpreneur Instructors: Led by Esther Luongo Psarakis, and Janis Hertz Grover, both subject matter experts in their field to provide you with a comprehensive educational "Foodpreneurial" experience. Additional guest speakers featured:
Our Food Scientist:
Dr. Marc A. Meyers is Managing Principal of Meyers Consulting, LLC, and is a senior Research and Development Manager with global experience in innovation and new technology development, microencapsulation and delivery systems. He is experienced in the development of functional foods and nutraceuticals, dietary supplements, encapsulated Flavors and bioactives, hydrocolloid applications, and the technical service needs for food, flavor, and functional Ingredient applications. He has been awarded 36 patents, including 19 US patents, 17 foreign patents and 12 PCT's. Dr. Meyers has a Ph.D. from Rutgers University in Food Science and a B.S. from Penn State University in Food Science and is an active member of the Institute of Food Technologists.
Our Trademark Attorney:
James Klobucar is an intellectual property attorney from Gearhart Law, a boutique intellectual property law firm located in Summit, New Jersey. James has extensive experience in both patent and trademark matters, and chairs the firm's design patent practice. He strongly believes in assisting individual inventors and entrepreneurs and has worked with a number of incubators to help these driven individuals make their dreams a reality.
About Gearhart Law
Gearhart Law is an intellectual property firm located in Summit, New Jersey specializing in patent and trademark services. The firm's expertise lies in drafting and prosecuting patents, trademark filings and prosecution, drafting and reviewing licenses and agreements, conducting due diligence for both investors and entrepreneurs, drafting legal opinions, patent enforcement and other legal matters related to IP. Gearhart files both domestically and internationally and has attorneys who speak multiple languages.
Gearhart Law has over 20 years of expertise in the area of consumer/industrial products and life sciences, as well as software and chemical arts. The firm's clients range from individual entrepreneurs to global businesses. Gearhart Law is located at 41 River Road, Summit, NJ 07901. For more information, call 908-273-0700, email firstname.lastname@example.org or visit our website at www.gearhartlaw.com and our blog at www.patentpuzzle.com.