IP in China - video

Posted by Elizabeth Gearhart, Ph.D., Patent Agent at Gearhart Law

Gearhart Law hosted the 1st Annual Global Intellectual Property Law Symposium at the end of March, 2015.  The following link is to the video of the panelist from China, James Zhu, discussing the business climate in China and enforcement of your Intellectual Property rights there:

James Zhu, China

Videos of the other panelists will be posted in future blog posts over the next couple of weeks.

Check back for upcoming global business/IP events!


Google's latest SEO change and mobile websites


Mobile friendly website on a Droid:

re-posted by Elizabeth Gearhart, Ph.D., patent agent at Gearhart Law.com

Mobile-Friendly Test click here to test your website

*Google is giving preference to mobile-friendly websites. What does this mean?

*re-posted from the VideoSEOpro blog, authored by Nico Turkienicz
(link at the bottom of this post)

April 21st 2015

Google is launching a change in its algorithm that will ultimately rank sites that are mobile friendly, or “responsive”, higher in search  results than older, “conventional” websites. Could this be a “mobilegeddon”, as some are calling it on social media? I don’t think so.

What is a mobile friendly website anyway?

A website that has an adaptive design that looks different on a smartphone, iPhone, or any other mobile device than it looks on a computer screen. It responds to different kinds of screen; thus it is called “responsive”. On the other hand, the “conventional” websites are the ones that look the same on the computer and on mobile devices, and that may be problematic. We’ve all had the awkward experience of trying to view a non-responsive webpage on our mobile phone: the text looks too small, you can’t view the whole page, you have to “zoom in” into different parts of the page, etc. Most times you will give up trying and just leave the site.

Google’s algorithm change doesn’t come as a surprise. The trend to move from conventional to responsive websites has been going on for a few years already. The main reason is reflected in a 2014 Comscore report: mobile platforms account for nearly 60% of all digital media time. Simply put, if your website is not responsive, you are losing more than 60% of your potential public.

What should you do?

Google’s announcement is just a natural progression of things. No armageddon here, nothing to be afraid of. Yes, if you don’t have a responsive website, you should do something about it. If you don’t know if your website is mobile friendly, you can use this Mobile-Friendly Test to find out.

According to CNBC, roughly 80% of small businesses don’t have a mobile friendly website. This may sound dramatic, but the truth is that turning your conventional website into a responsive one doesn’t have to be a big expense. There are many low cost options out there, like responsive WordPress templates, or even free responsive options like Wix.com. Google even published a guide to mobile-friendly sites to help website owners to make the change.

So it’s not such a big deal?

Yes and no. On the one hand, changing your website into a responsive one may be not that complicated or costly, but on the other hand, IT IS URGENT. As of April 21, 2015, your conventional non-responsive website has a good chance of not showing up in Google searches when people are looking for products or services like yours. So it’s time to get moving!

About the Author: Neco Turkienicz

Neco is an internationally accomplished creative director, TV director and editor, living in New York. Born in Brazil and graduated from the Tel-Aviv University’s Film & Television School, Neco has worked for more than 20 years in broadcast and cable television. He directed and edited several documentary films in Israel and the US and served as Creative Director in two major animation companies in New York, being responsible for hundreds of promos, commercials and trailers for major ad agencies in the US and Europe. Above all, Neco loves to take a good idea from basic concept to visual completion and to tell a great story.

*re-posted from the post at the link below:



Pitch your business to a panel of investors April 20th!


posted by Elizabeth Gearhart, Ph.D., patent agent at Gearhart Law

Need investment funds?  Ask the Angels and VCs at MSU's meetup on April 20th!  Register here (walk-ins welcome)

Event description:

*A panel of investors will give advice about how to get money to start and/or grow a business: What do they want to see in a pitch? What are some deadly sins to avoid in a pitch?

One or two attendees will be selected in advance to make a pitch to the investors, who will then critique the pitch for the benefit of everyone. If you'd like to be considered to pitch, please email your pitch deck to sharon.waters@montclair.edu

John Ason, angel investor
Alex Goldberg, managing director at Canary Ventures
Dan Keoppel, advisor at Far Greater Ventures (previously executive director at Verizon Ventures)
Adam Plotkin, partner at ff Venture Capital
Kathryn Swintek, managing partner of Golden Seeds Fund 2 LP
Moderator: Kathleen Coviello, director, Technology & Life Sciences Division, NJ Economic Development Authority

Event is co-sponsored with Residence LifeMcCarter & English and Mission 50.

6:00-6:45 p.m. Networking with pizza
6:45-7:00 p.m. Welcome and 1-minute pitches from the audience
7:00-8:30 p.m. Panel discussion with audience Q&A

Directions and parking info:

Join the conversation on Twitter and Instagram: #MSUmeetup and @FelicianoCenter

Speaker bios:
John Ason has been an angel investor for the past 15 years and has enjoyed the excitement and fast-paced work of the industry. Prior to investing he worked for over 25 years at AT&T, both doing engineering and international business. John made over 100 trips to the Far East and was working on “bleeding edge” technology, something he found to be useful when he transitioned into angel investing. John grew up in Chicago and graduated from IIT with degrees in Mathematics and Anthropology. John has currently made over 40 professional investments, in an eclectic range of industies, and for many of these investments he has been the lead angel.

Alex Goldberg is the managing director of Canary Ventures and an entrepreneur and angel investor in early-stage B2B software start-ups. He has more than a decade of technical product management, business development and strategy experience from four high-growth, venture capital backed start-ups in Greater Boston, including: Art Technology Group (an innovator in personalized online advertising), Open Market (an innovator in online retailing), Frictionless Commerce (an innovator in strategic sourcing), and Adjoin Solutions (an innovator in cloud technologies). He spent several years working for the one of the top executives at New York-based Computer Associates, where he researched emerging technologies in the Office of the CTO. Alex is an active member of the New York Angels, serves as an advisor to the annual Nantucket Conference, serves on the Young Professionals Steering Committee at Carnegie Hall, and is a member of the TED Global community. Alex has an MBA from Columbia Business School and studied finance in Mumbai, Buenos Aires, London and New York.

Dan Keoppel is an advisor at Far Greater Ventures. He was previously executive director of Verizon Ventures for 14 years. Dan has established corporate venture capital funds with two firms and managed their evolution over several business cycles. He has personally invested over $100 million in capital in 30 portfolio companies. At Verizon, Dan networked with venture capital firms and international entrepreneurial communities to create deal flow and investments consistent with Verizon corporate strategy. He also has managed innovation and corporate development through CVC, M&A, joint ventures, divestitures, and business incubators in wireless and wireline telecommunications, application, M2M/IOT, and cloud computing markets. Dan has led venture-backed, technology start-ups through board representation and business development. On Twitter: @VZVC

Adam Plotkin is a partner at ff Venture Capital. A life-long technology early adopter and enthusiast, Adam spent several years prior to joining ff Venture Capital in business development, advisory and operational roles with a number of startups in New York and Los Angeles. Previously, Adam was the first hire at Lake Baldwin Management, a Princeton opportunistic hedge fund, where he was a generalist investor, managing an array of public and private market investments. Adam began his career at Goldman Sachs in the Leveraged Finance Group, where he devoted a substantial portion of his time advising clients in the telecom and insurance industries, and in the Risk Markets Group, where he was involved in the design, structure and marketing of two of the early catastrophe risk-linked bonds. Adam holds a Master of Business Administration degree from the Harvard Business School. He also holds Bachelor of Arts, Bachelor of Applied Sciences, and Bachelor of Science in Economics degrees, cum laude with distinction from the College of Arts and Sciences, the School of Engineering and Applied Sciences, and the Wharton School, at the University of Pennsylvania, as a Benjamin Franklin Scholar and a Joseph Wharton Scholar. He grew up in New Jersey, where he operated a Commodore-64 based BBS before middle school.

Kathryn Swintek, managing partner of Golden Seeds Fund 2 LP, is also the Co-Head of the Consumer Group for Golden Seeds. She joined Golden Seeds in 2010 and has built stakes in 10 early-stage companies over a 20+ year period. Prior to Golden Seeds, Kathryn was a senior executive in the banking industry, heading Structured Finance, North American Leveraged Finance and launching and heading Global High Yield at BNP Paribas where she completed over 200 transactions in a variety of sectors including the consumer sector.  She also served as the Head of Acquisition Finance at BNY Mellon. Active in women’s leadership circles, Kathryn served as Chair of C200, the leading global businesswomen’s organization and as Membership Chair of The Women’s Forum of New York. She is a Director of Open Road Integrated Media, Turtle & Hughes, and Mela Sciences. She holds a BA from the College of Mt St Vincent and an MBA from New York University. 

Kathleen Coviello is the director of the Technology & Life Sciences Division (TLS) of the New Jersey Economic Development Authority. As such, she along with her team, are responsible for working closely with the early-stage technology and life science companies and investors in the state and delivering the various Edison Innovation Fund products to this community. Prior to joining the EDA, she spent over seventeen years in the banking industry, with the last eight focused exclusively on the NJ Technology Venture Lending Market. Her venture lending experience includes employment at Silicon Valley Bank, Comerica Bank and Progress’s Techbanc. Coviello is active in the NJ entrepreneurial technology community and sits on the advisory and/or valuation boards of Edison Venture Fund, The Garden State Life Sciences Fund, Omni Capital, Osage Ventures, Next Stage Capital and NJTC Venture Fund. On Twitter: @KathleenCoveill

*most of this text was pasted from the MSU meetup page.


Industry week is next week in New Jersey!


Industry Week is April 13-April 17 in New Jersey - a week of interesting and useful presentations and tours for entrepreneurs.

The Technology & Entrepreneurship Talent Network (TETN) is hosting a variety of events for entrepreneurs in NJ for Industry week, free and open to the public. Gearhart Law is proud to be participating and hosting an event on Thursday, April 16th, 6-9pm.  The presentation will focus on Intellectual Property protections available to entrepreneurs and the best strategies for maximizing protection while controlling costs.


To register for this event, follow the link:



To find out more about all of the events and TETN in general, visit the website at:


*About TETN

The Technology & Entrepreneurship Talent Network is a strategic partnership of Information Technology (IT) industry employers, entrepreneurs, educational institutions, government agencies and professional and nonprofit community organizations.

TETN was established by the New Jersey Department of Labor and Workforce Development and hosted by New Jersey Institute of Technology (NJIT) to focus on the specific needs of key industries. The mission of TETN and other NJ LWD Talent Networks is to:

  • Support the efforts of the workforce development system and educational institutions to prepare workers for opportunities in key industry sectors,
  • Serve as the primary workforce contact for the industry sector, and
  • Encourage networking between jobseekers, employers and education and training providers.

*copied and pasted from the TETN website ‘about’ tab


Global business/IP symposium tonight 4.1.15, 6-9pm at Fordham U.

Barry Eagar, Cristina Guerra, Cory Furman, Outi Virtaharju, James Zhu, David Postolski, and Mindy Bickel discuss international Intellectual Property at Montclair State University

Global business/IP symposium tonight 4.1.15,  6-9pm at Fordham U., 150 W. 62nd St. organized by Gearhart Law

We kicked off the 3 day symposium at The Science Center in Philadelphia Monday night with an amazing panel discussion and continued it at Montclair State U. last night, with lots of great food and questions.  The finale is tonight in Manhattan.  Last night’s panel had many highlights, I’ve included a few here:

Mindy Bickel from the US Patent & Trademark Office started the discussion.  Among other extremely helpful pieces of information, she mentioned that an inventor can get FREE legal advice if they meet certain requirements.  She’ll be in NYC tonight so if you want to know more, come and talk to her.

Barry from Australia pointed out that his country does a lot of business with China.  He also discussed that they have a unique type of patent that allows you to get patent rights in a matter of MONTHS instead of years, as is the case with a typical utility type of patent.  It’s a complicated subject, but Barry explains it very eloquently.  It’s worth coming to hear him tonight!

Cristina from Brazil talked about Brazil being the 5th largest country, both in physical size and population.  In addition to the large consumer market, the large labor market is beneficial to foreign companies.  If you need inexpensive, good workers Brazil is a GREAT place to open a branch of your company.  Of course, you need to make sure you have your IP protected.  Come and hear Cristina discuss how to expand into the Brazilian market while protecting your rights.

Cory from Canada pointed out that their trademark system is changing.  He didn’t go into details, but you can talk to him about it tonight if you have business there.  He also mentioned the incredible opportunities for US companies in Canada now – the exchange rate is VERY favorable for the US now so you can really save money on Canadian goods and services (like IP services!)

Outi from Europe brought up the novelty bar in her country.  It’s much different than in the US.  If you’re planning on going to a pitch competition to present your invention, or in talking about it in public anywhere, you need to hear what she has to say BEFORE you go!

James from China discussed how strong the patent system has gotten in his country.  The focus for the Chinese now is to be innovators, not copiers, and their laws are changing to reflect that.  But, there are still MANY things to know about working in China – for instance what you can expect if you win an infringement lawsuit.  I’ll leave it to James to explain the differences between the Chinese and US systems, so if you’re interested be sure to come and hear him tonight.

David from Gearhart Law in the US talked about US rules and how to expand your company into foreign markets.  He also addressed public disclosures and what that means.  David is a dynamic speaker with many great ideas about IP issues, so make sure you're in the audience!

They also all addressed the differences in the market systems and ways to maneuver in their countries, and especially how to protect your IP while selling in foreign markets. 

Attendees had the chance to converse face to face with international attorneys both before and after the panel discussion, something that doesn’t happen very often (not for free, at least).

It was a fantastic session last night, we look forward to another interesting and amazing discussion tonight.  Join us for Ava’s cupcakes and great networking at the Louis Stein Center for Law and Ethics on W. 62nd street off of Columbus Circle tonight at 6pm!  You can register at the GIPLS website.

The GIPLS Team


Global business/IP symposium tonight! 6-9pm at MSU, 30 Normal Avenue, Montclair, NJ.


Photos from the Global Intellectual Property Law Symposium in Philadelphia

Roy Rosser (USA), Barry Eagar (Australia) and James Zhu (China)

We kicked off the 3 day symposium at The Science Center in Philadelphia last night with an amazing panel discussion!  Today we’re bringing the panel to MSU.


James Zhu from China gave a brief history of the patent system there and today’s system.  Did you know that the IP laws in China get stronger every year?  He also gave tips on enforcing your IP in China.


Outi from Europe briefly explained the changes coming to the European Union system.  Did you know that the countries in Europe are working to make it easier and cheaper for foreigners to file there?  They’re moving toward a system where you can get one patent that covers a number of European countries, instead of having to file a patent in each individual country.


Cristina from Brazil talked about the incredible market there.  Did you know Brazil has a huge economy and is a great market for foreign products?  You can export your brand (trademark) and your product (patent) to Brazil and reach millions of consumers.


Barry from Australia pointed out that his country is a great market for American goods too.  Did you know that Australia considers itself the 51st American state?  Even though it’s small, its consumers are similar to US consumers so it makes a great test market for your products.  They also have a very stable banking system so when people in the US aren’t buying, people in Australia still are.


Cory from Canada pointed out the huge market there for American made goods, and the ease of exporting just across the border.  Did you know that their stable economy gives Canadians lots of disposable income? 

They also all addressed the differences in the market systems and ways to maneuver in their countries, and especially how to protect your IP while selling in foreign markets. 

Attendees had the chance to converse face to face with international attorneys both before and after the panel discussion, something that doesn’t happen very often (not for free, at least).

It was a great session last night, we look forward to another interesting and amazing discussion tonight.  We’ll see you there!

In case you need it, here’s a great link to a map and directions:


The GIPLS Team

see more photos below

Richard Gearhart (US) Gearhart Law,
symposium organizer

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Appitalize On Your Idea(TM) podcast about Global IP Symposium


                                          Access the podcast website

Posted by Elizabeth Gearhart, Ph.D., Patent Agent at Gearhart Law

Two of Gearhart Law's attorneys are featured in a Podcast, Appitalize On Your Idea (TM), by Justin Esgar, to discuss the upcoming Global Intellectual Property Law Symposium, or GIPLS for short.  His introduction:

"Today is a special episode of Appitalize On Your Idea(TM) the Podcast. We have first time returning guest David Postolski, and his associate Susanne Somersalo to talk about The Global Intellectual Property Law Symposium.  You can register for it at  www.GIPLS.com.

The GIPLS is the first of its kind. A three day event taking place March 30th-April 1st in three locations, Philly, Montclair, and Manhattan. The Symposium, being put on by Gearhart Law, will bring nine lawyers from around the world together to answer questions about global IP protection.

Thinking about building a product? Think you want it to go global? You need to protect yourself. You need to make sure no one can steal your idea, or your design and sell it themselves. That’s what patents and trademarks are for, but you need a patent or trademark in every country.

Lucinda Longcroft from the World Intellectual Property Organization will be on the panel – which I think is absolutely amazing.

This is your opportunity to go and ask questions to these global lawyers for FREE! What can be better? Oh there will be food of course.

Register today to sign up for the event. You do not want to miss it.

If you like the content in this episode please do leave a review in iTunes."*

*partially quoted from the Appitalize On Your Idea(TM) website.  Hear the podcast here:


Playing on the Global Stage - IP strategies for maximum ROI

                                                              VISIT THE SITE

posted by Elizabeth Gearhart, Ph.D., Patent Agent at Gearhart Law

Free symposium for entrepreneurs and small business owners with networking and light refreshments. 

Are small companies and entrepreneurs able to sell internationally and still have their Intellectual Property (IP) protected without spending many thousands of dollars?

The answer is YES! 

In the past the ability to conduct business globally has been limited mainly to large corporations with extensive resources, but with the advancements in communications and the globalization of the business world the ability to become a global business has become increasingly available to smaller entities.  The Global Intellectual Property Law Symposium (GIPLS) addresses the IP needs of those smaller entities when entering the global market, such as:

How easy is it for the typical entrepreneur or small company to export their product?
Do other countries have strong laws to protect ideas, ie: Intellectual Property? 
What do you need to do to have patent, trademark, or copyright protection in a foreign country? 
Is there even a market for US products abroad?

IP professionals from Australia, Brazil, Canada, China, Europe, and the US will discuss the business climates in their countries/regions and the IP protections available at the symposium.

The symposium will be held in 3 different venues on 3 different dates, 6-9pm:

March 30, 2015   University Science Center, Philadelphia, PA  
March 31, 2015   Montclair State U., Montclair, NJ
April 1, 2015        Fordham U., Manhattan, NY                                                                          

Join us at one of these venues for networking and light refreshments!

Please visit the website for more details and to register:   www.GIPLS.com





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Business Idea contest for high school students

 posted by Elizabeth Gearhart, Ph.D., patent agent at Gearhart Law

                      2014 Winners

2015 New Jersey Business Idea Competition

Attention all New Jersey High School Students!

The Rothman Institute is pleased to announce the 12th annual New Jersey Business Idea Competition!

Gearhart Law is proud to sponsor this incredible event for entrepreneurial high school students.

Students are given the challenge to create a business idea and submit it to a panel of judges comprised of University professors and experts in business and entrepreneurship. Students with the most innovative ideas and business proposals will be awarded cash prizes and recognized at our awards ceremony, where they will get to connect and network with other high school students from across New Jersey who are creative and innovative, as well.

Apply here at the 2015 Application Portal.

Deadline for applications: March 30, 2015
Awards Ceremony: May 8, 2015 - Save the date!!!

- learn more here

International patent and trademark experts to participate in panel discussion

posted by Elizabeth Gearhart, Ph.D., patent agent at Gearhart Law

Are you an entrepreneur planning to conduct business internationally?  Or do you just want to find out more about global commerce?  Join us for a free symposium. 

For more information or to register:  www.GIPLS.com 

A distinguished panel of patent, trademark and copyright experts from around the globe will discuss international practices and strategies for small companies and entrepreneurs at GIPLS, the Global Intellectual Property Law Symposium.  

The symposium will be moderated by Richard Gearhart, Esq.  The panelists include:

Lucinda Longcroft, Head of the New York Office of the World Intellectual Property Organization (WIPO)

Mindy Bickel, from the New York Region of the United States Patent and Trademark Office (USPTO)

Barry Eagar - Australia

Cristina Guerra - Brazil

Cory Furman - Canada

James Zhu - China

Outi Virtaharju - European Union

David Postolski and Susanne Somersalo - United States

The event will be held in 3 venues over 3 days from 6-9pm:

March 30       Quorum at University Science Center, Philadelphia

March 31       University Hall Conference Center, Montclair State U., Montclair, NJ

April 1             Fordham University, NYC at Lincoln Center.

The event is free and open to the public; to register go to www.GIPLS.com.